Why is content marketing such a valuable tool?

Written on Jul 18 2013

It’s a question we get asked all the time: What makes content marketing such a valuable tool?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization composed of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons. We ask them: How are you using content as a marketing tool?

Read SimplySocial’s response among others here.

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