Social media ROI

Written on Dec 17 2011

Did you have a chance to check out the new data released by ReadWriteWeb? Their article released yesterday shows that nearly 50% of wall posts go unanswered. Yet, on the flip side, 80% of customers that receive a response end up making a purchase.

Do you respond to all of your posts? What opportunities could you be missing out on?

A new study-turned-infographic from Mr Youth suggests that social media interactions influence consumer purchasing tendencies. The data was collected during the three-week period of time leading up to, and including, Black Friday/Cyber Monday. Yet despite glowing percentages about social media users – 65% of users recommendations led to a purchase, and recommendations by social media users were twice as likely to lead to holiday gift purchases – brands apparently are not responding to consumers on social media sites.

Read the article here.

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