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Social in 60: Ep.1 – What is Social Media?

Written on Oct 17 2013

Social media is an intimidating topic for many, including experienced business professionals. However, once you understand the basics you will realize that social media is little more than a reflection of basic (human) social behaviors in virtual form. The same behavior witnessed on Facebook or Twitter could be seen at your local coffee shop or public event. Social media is merely the label given to technologies like Facebook and Twitter that individuals use to exchange information. Much like real life, being relevant requires being in the conversation. With a potential audience of billions, this is a conversation you don’t want to miss out on.

social in 60 ep 1_2

Transcript: It has toppled governments, made careers, and ended them too. Social media is a big deal. While it’s global prominence has attracted huge attention, its fair share of controversy has scared away people that want to know more. So what is it? Don’t freak out. Social media is merely the label used to describe technologies where people go to exchange ideas. That’s all it is. Social media is just a reflection of our normal social behaviors in the virtual world. The same companies that ignore criticism or cries for help online are likely to do so in real life. Social media is a place to share what makes you, you. And since it’s forecast to have 2 billion users by 2014, social media sites like Facebook, Twitter, YouTube, and others represent the single largest audience. And here’s the secret: it’s available to anyone. The only question is how you plan on using it.

Key terms: 
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.

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