SimplySocial

How Marketers Can Reduce Lost Opportunities

Written on Nov 12 2013

Fighting lost opportunities

Every positive customer interaction or water cooler story is a positive PR opportunity. Unfortunately, most of these opportunities are lost. Employees, key executives, and stakeholders are usually left out of the social media process. We’ve centralized content creation in a single place, allowing everyone to contribute content and share ideas.

What to expect from this article:

  • What does a lost opportunity look like?
  • How do you manage social media content?
  • How do you effectively plan social media campaigns? 
  • How do you facilitate content collaboration?
  • How do you engage compliance or other required reports?
  • How do you engage your workforce appropriately? 

Getting access to the best stories you have to tell

  • What does a lost opportunity look like?
  • How do you manage social media content?

 

Marketers can sense lost opportunities in their organization, and it drives them nuts. There’s that “feeling” that there’s a lot going on, but you wouldn’t know from looking at the company’s Facebook Page or Twitter Profile. When it comes to social media, many marketers are left to fend for themselves. A social media strategy or even valuable marketing ideas can be lost in emails, meetings, and forgotten follow-ups. Those are all lost opportunities.

Four ways SimplySocial can help:

By managing social media content from a single place, marketers can get access to the content they need from the people who have it. To be successful, a social media initiative needs multiple stakeholders within an organization. Here’s how we can help get them involved, and improve your access to higher quality content:

#1. Plan social media campaigns

  • How do you effectively plan social media campaigns? 

 

Keep your social strategy up to date by inviting team members and encouraging input. Organize posts around campaigns to be prepared for the content you’ll need later. Everyone is on the same page with no more guesswork around wondering what to publish!

Strategy


Calendar

>> Request a demo to see content planning in action <<

 

#2. Collaborate on content

  • How do you facilitate content collaboration?

 

Work together with your entire team in one place. Each piece of content starts as a draft, allowing individuals to contribute their thoughts and ideas. Content can only be published after strict moderator review and approval, allowing you to decide who is in charge.

Content Screen

Content Dialoge

>> Request a demo to see how teams can work on content <<

 

#3. Get compliance (or other reports) engaged

  • How do you engage compliance or other required reports?

 

Move beyond presentations, e-mails, and meetings. Easily assign tasks to members of your team to verify content or fact-check information that’s scheduled for release. Content that’s ready can be sent to clients for real-time review, streamlining the approval process.

Agency Assigning Tasks

Request Review

>> Request a demo to see realtime client approvals in action <<

 

#4. Get contributors involved 

  • How do you engage your workforce appropriately?

 

CreateSimplySocial creates an environment where content ideas can be discussed, explored, and showcased. Contributors are allowed to submit content and participate in discussions but don’t have the rights to publish. Clients, key executives, and other influences can finally start participating in the content creation process without increasing the workload of an existing team. With all content organized in our content screen shown above, there is no fear to create.

>> If this looks interesting, request a demo to learn more <<

Fight lost opportunities with SimplySocial!

When a positive customer interaction or clever marketing concept isn’t shared, that’s a lost marketing opportunity. By centralizing content creation in a single place and giving everyone access, an opportunity lost becomes an opportunity gained. Get in touch to learn more about how we can work together.

 

>> If this looks interesting, request a demo to learn more <<

 

 

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