Good, smart, fun and relevant content should be at the core of any social media strategy!
Generating a great social media presence means generating strong content. In order to be great, your social media content needs value, relevance, action and truth. Content can take your brand to another level or hinder it, because content is many things: it’s a currency used for starting conversations, it provides value, it maintains relationships.
At SimplySocial we pride ourselves on creating a great social experience powered by content that is diverse and unique to our business. Below are a few tips to help you develop better content for your social presence.
Great Content Is…
Consistent in quality and quantity.
Original/Relevant – Yes, you can share content which is not yours if it’s helpful and interesting; however, it’s recommended you create original content as well. The more valuable and relevant it is, the more quality it will deliver to you and your audience.
Great Content Contains…
We all enjoy a little light hearted humor from time-to-time. Maybe you are a more serious brand and fun is out of the question. However, keep in mind that you need to convey the personality and company culture associated with your business.
An inside look of your company. Connect with your audience in a deeper and more meaningful way by giving them a look inside the walls of your company. Share stories and photos of events, charitable contributions, organizational partnerships, and the daily activities happening in and around your business.
Up-to-date news in your industry. Show you are proactive and educate your audience on the latest news in your industry. Your employees may be following your social feeds too and this helps keep them connected and informed. Depending on your industry, you can monitor sites such as: USA Today, The New York Times, The Wall Street Journal, and The Huffington Post.
Now that you have a greater understanding of the types of content to share with your audience, you must know that a content publishing platform would be ideal for your needs and make your job much easier.
With SimplySocial you can post content (textual posts, images, videos) on multiple social media platforms in just a matter of minutes. Our unique software coaches you through the complexities of maintaining a social media presence. Create valuable content, respond to your audience, and grow an online fan base with our easy, yet efficient, tool.
For more information you can browse our website or even better, you can contact us. We are here to lead you to success!