70% of big company CEOs have no presence on social networks.
This, according to Josh James in his article CEOs Afraid Of Going Social Are Doing Shareholders A Massive Disservice in Forbes, isn’t just a big percentage – it’s a big problem.
In his study, he found that on average only 9 CEOs of Fortune 500 companies had tweeted in a 100-day period. One CEO was only active during office hours – but James makes the point that her hundred thousand employees and millions of customers aren’t on the same schedule.
This point is taken further – that social media isn’t a fad, but a medium in which customers live. He compares it to ignoring email as a communication platform.
He also explores both external and internal benefits – that use of social media from the top-down results in strengthed communication and relationships with not only customers, but employees too.
Read his article here.