CEOs Ignore Social Media at High Cost

Written on Jul 13 2012

70% of big company CEOs have no presence on social networks.

This, according to Josh James in his article CEOs Afraid Of Going Social Are Doing Shareholders A Massive Disservice in Forbes, isn’t just a big percentage – it’s a big problem.

In his study, he found that on average only 9 CEOs of Fortune 500 companies had tweeted in a 100-day period. One CEO was only active during office hours – but James makes the point that her hundred thousand employees and millions of customers aren’t on the same schedule.

This point is taken further – that social media isn’t a fad, but a medium in which customers live. He compares it to ignoring email as a communication platform.

He also explores both external and internal benefits – that use of social media from the top-down results in strengthed communication and relationships with not only customers, but employees too.

Read his article here.

Discuss this post

One Response to this article

  1. By Alexandr on January 16, 2013, 1:49 PM

    People usually think if it already works for them and they make money then it’s enough and no need in any change.

    However: “More than one-third of businesses adding products or menu items will be inspired by their competition’s online customer feedback” :)


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