1 Billion Reasons Why the ‘Social Enterprise’ Isn’t Played Out Yet
Written on Nov 15 2013
If you think that social is just something that could be solved with expensive software, think again. Nowadays, social signals a shift in how institutions think, communicate and use technology. While most tech people have thought that the social enterprise movement has played out, we have reasons to believe it’s just getting started.
Large corporations such as Oracle, SalesForce, Google, Microsoft and even IBM were making bets to secure new lines of revenue by spending billions on acquisitions for relatively early stage enterprise social software startups. Many have come to realize that it is about so much more than just that. There are clear signs that the social enterprise is going to be one of the biggest games of the coming decade, and apparently these tech giants haven’t even begun to corner the market.